The Vita Brand

Our Story


Vita was founded by owner’s Mike Jepp and Lucy Majury in 2018. Both Mike and Lucy enjoy keeping fit and healthy. When starting Vita Active the pair wanted to create a lifestyle brand apposed to just a fitness brand giving them more scope to be able to help guide people in fitness and well being.


Vita means ‘life’ in Latin but here at Vita is means way more. Vita decided to call their clothing brand Vita because they wanted to be able to try and inspire others to live ‘their best life’. Both Mike and Lucy have worked very hard to be one of the best in their field of work and are now able to live the best lives they possibly can and they wanted to be able to use this work ethic to inspire others and help them to realise that with hard work you can ‘live your best life’.

The Founders


Michael Jepp

Michael hails from a background of Architectural and Interior Design, working on projects for some of the most infamous bars, restaurants, hotels and luxury residential homes from London to Los Angeles, where he spent a year working for an international designer based in West Hollywood. The LA vibe suited his persona and this is where his interest in CrossFit grew. On his return to the UK a joint venture with Lucy Majury was developed to launch Vita Active.


Lucy Majury

Lucy has vast knowledge of the fitness industry with a proven career working as a Personal Trainer, Performance Nutritionist and CrossFit Coach. Alongside this Lucy has proven to be very consistent in her high level of performance in sport. She has made three appearances at the European CrossFit Regionals, which is no small feat and has also bagged herself four World Records in Powerlifting, has taken gold at the British Indoor Rowing 4- Man Team Championships and has competed as part of Team England at Functional Fitness Racing.


Team Vita


A ‘perfect’ team is made when two people have different skill sets that complement each other and help to create one great mind. Mike and Lucy are able to use their differing skills to help them push the boundaries in designing and sourcing clothes that are going to be up and coming designs and colours but also comfortable to wear and fit the bill of what is needed from clothes when training and competing.


Lucy’s aim for the womens range was to find comfortable and stylish clothes that enabled women to train, have muscles and still look feminine. One of her other pet hates was buying leggings that constantly fell down whilst training. We can safely say this does not happen at Vita.